what is search engine marketing?

You may be familiar with SEO or Search Engine Optimization, but are you familiar with the broader version of the word, Search Engine Marketing? SEM includes both Organic SEO and Pay-Per-Click campaigns as spokes in the same wheel; it's the combined search engine ranking efforts of a company. While SEO is important, it's also very important to focus on paid ads to rank even higher for the keyword most closely related to your business.

There are 3.5 billion daily searches on google 1

Pay-per-click campaigns are an effective way to get your brand out in front of people looking for your products or services. Targeting those specific keywords and searches are a great way to attract new customers and more website traffic. We can help you do keyword research and write your ads to make them as effective as possible.

Search Engine Optimization (SEO) is a key piece of SEM and search engine rankings for your website overall. Organic ranking depends more on the content of your website than the amount you are willing to spend to get your website seen. By including certain keywords in certain places, we can easily optimize your website.

Businesses make an average of $2 in revenue for every $1 they spend on AdWords. 2

The average content length of a Google first page result is 1,890 words. 3

keyword and competition research

Keyword research is important to investigate which keywords you might best be able to rank for and have the least competition for. Competition for keywords is intensive and can be very time-consuming if you don't have previous experience with it. Let the experts handle your keyword and competition research.

search engine marketing and reporting

Knowing where the current state of your website and how it ranks in the search engines is always the best place to start when getting ready to take on a  Search Engine Marketing project. Being sure to constantly check your website and keyword rankings is an important part of  ranking as high as possible on search engines. We offer a variety of Search Engine Marketing services including:

• Current SEO Analysis which includes: SEO Factors, Online Variables, Code Specific Variables and Competition Rankings
• Keyword Analysis which includes: Keyword Competition, Current Rankings, Competitor Rankings and URL Rankings
• Link Popularity and Backlink Analysis which includes your website as well as your competitors

Ready to find out more about our Search Engine Marketing services? Let's Chat!

Talk to us today about our complete digital marketing experience that can get real results for your business.