Small Business Holiday Marketing Tips

By cosomedia | November 5, 2018

It’s ideal to start planning your holiday marketing in the summer, so you can be sure everything is approved and ready to go by fall. Starting your holiday marketing in fall is ideal so you can still remarket to customers through Facebook or Google ads closer to the holidays. Reminding your customers of your product … Continued

The Top 3 Branding Mistakes to Avoid

By cosomedia | October 18, 2018

Branding is an extremely important part of your brand and the way your potential customers view it; keeping your audience in mind when creating content or speaking for your brand is key. It can be difficult for small businesses to have specific brand guidelines, but consistency is very important. Read on to learn more about … Continued

Small business email marketing

10 Benefits of Email Marketing for Small Businesses

By cosomedia | October 15, 2018

As one of the more original forms of digital marketing, email marketing has been tried and tested for many years. Since it is an older form, we are more familiar with how email marketing works, what needs to be done to build your list, send an effective email, and delight your customers afterwards. Small businesses … Continued

What Analytics Tools Do You Need to be Using?

By cosomedia | October 11, 2018

In all facets of marketing, it’s important to keep track of where you have been to see where you are going. A log of what campaigns have been successful, which ones have not, and which ones you should repeat. With digital marketing, this log becomes even easier with all of the analytics and reporting tools … Continued

7 Steps of Small Business SMS Marketing

By cosomedia | October 5, 2018

The last text message you got was probably from a friend or family member, like most of your texts. However, you probably know exactly which businesses regularly send you text messages as well; the pharmacy, your credit card company, Amazon with shipping updates, and more. These messages keep you up to date on your account … Continued

The Best Marketing Tools for Your Small Business

By cosomedia | September 27, 2018

As a small business owner, you have a lot of costs to budget for. From employee salaries to the paper towels in the break room, things can get expensive and pretty difficult to keep track of. Using an outside agency is great for organizing and outsourcing your marketing efforts, but sometimes that isn’t an option. … Continued

Social Media Marketing Tips for Your Small Business

By cosomedia | September 24, 2018

A Brief History of Social Media Social Media is still a new concept for some people- even though the first social media platform was created in 1997. Six Degrees offered an interface that allowed users to upload a profile and make friends with other users. In the early 2000’s, social networks with different purposes came … Continued

Does Your Small Business Have a Marketing Strategy?

By cosomedia | September 19, 2018

Marketing your business takes a lot more than randomly posting to social media, building a website, and hanging flyers around town. Developing and sticking to a marketing strategy can be hard work, but it’s the best way to grow and market your business. All of the parts of a marketing strategy can certainly be overwhelming, … Continued

Don’t Have a Writer on Your Team? Don’t Worry

By cosomedia | September 12, 2018

So you’ve had someone build a new beautiful website for your business but they don’t include the content for you. What are you supposed to do if you aren’t a copywriter and you don’t have the funds to hire one? Writing your own content doesn’t have to be difficult, you can do it in-house and … Continued

Small Business Saturday

Small Business Saturday Best Practices

By cosomedia | September 10, 2018

Every year on the Saturday following Thanksgiving, Small Businesses all over the US celebrate Small Business Saturday. On November 24, 2018, over 108 million consumers will shop online or dine at local independently-owned businesses on Small Business Saturday- equating to roughly 43% of Americans. So how can your business become a part of the commotion? … Continued