Why is Link Building So Important?

By cosomedia | August 14, 2018

With 1,901,957,930 (and counting) websites on the internet right now, it can be hard to make yours stand out to the right audience. However, you know that your website is worth it for your customers because you’ve devoted so much money to it- how do you get it noticed? SEO and pay-per-click campaigns are obvious … Continued

digital marketing tips

Top 10 Digital Marketing Tips for Small Businesses

By cosomedia | August 6, 2018

Digital Marketing for a small business is quite the task. Keeping up with the constantly evolving information in your industry, the marketing industry, and your customers’ needs is too much for one person to handle. If you’re struggling with this balancing act, these 10 digital marketing tips are for you. Blogs aren’t a waste of … Continued

Business goals

Why Business Goals Are Important

By cosomedia | July 27, 2018

Starting a small business takes a lot of steps; from the idea to fruition, it can take months or years to finally get your business put together. Then, the problem becomes: how do you keep it successful? One of the best ways to ensure that your business is making a return on investment is through … Continued

proving the value of marketing

Proving the Value of Marketing

By cosomedia | July 13, 2018

Running a small business can take a lot out of you, especially if you don’t have many employees and most of the things to do fall on your plate. If you’re working as the marketer for a small business, you know how hard it can be to prove the worth of your company to potential … Continued

evergreen content

How to Use Evergreen Content for Your Brand

By cosomedia | July 2, 2018

Reusing content for your brand that boosts your products/services and is useful to your customers at the same time is extremely beneficial. Putting yourself into the mind of your customer to figure out what they like to see from you sounds difficult, but it’s as simple as looking at your analytics. Every insight you have … Continued

Marketing Automation

What is Marketing Automation? (And Why You NEED To Be Using It)

By cosomedia | June 26, 2018

As a small business owner, you’re constantly forced to focus on both big picture stuff and the day-to-day… so what should be your main priority? Definitely not scheduling out your social media posts or sending an email to someone who visited your website. However, this might be something that falls in your lap if you … Continued

content marketing

6 Steps to Effective Content Marketing

By cosomedia | June 20, 2018

Since marketing is constantly evolving, there are always new terms and methods you are expected to know about as a business owner. At times, it can be overwhelming. One of the most recent additions to the marketing playbook is content marketing. This is the idea that your customers need more than just a product from … Continued

Get-to-Know-the-Team-Tyler

Get to Know the Team Series: Tyler Elwing

By cosomedia | June 12, 2018

Here at COSO Media, we’re all about helping our clients and understanding their business to help them grow. To keep these relationships close, we want to help you get to know the people you’re in contact with. Check out the other posts in our Get to Know the Team Series to learn more about us! … Continued

Get-to-Know-the-Team-Josh

Get to Know the Team Series: Josh Fongheiser

By cosomedia | June 12, 2018

Here at COSO Media, we’re all about helping our clients and understanding their business to help them grow. To keep these relationships close, we want to help you get to know the people you’re in contact with. Check out the other posts in our Get to Know the Team Series to learn more about us! … Continued

http vs https

Google Chrome Will Begin Marking HTTP: Sites as Unsecure; What Does This Mean for Your Website?

By cosomedia | June 7, 2018

Back in February, Google announced that Chrome would start marking unsecure websites as exactly that when a visitor goes to your website. You may have forgotten about the announcement, but it’s almost time for this new practice to start. Beginning in July 2018, websites will need an SSL certificate to rank in Google results. It … Continued