Featured Image - Landing Pages

Creating Landing Pages for Your Campaign is Worth It

By cosomedia | January 31, 2019

As you’re scrolling through your Facebook page, you see sponsored content everywhere: in the feed, on the side, and maybe some unpaid promotions in the regular posts from your favorite brands. When you click on this content, where does it take you? The more experienced and professional brands will bring you to a landing page, … Continued

Featured-Image-Link-Building

The Advantages of Link Building

By cosomedia | January 28, 2019

Search Engine Optimization is definitely a buzzword in marketing right now, prompting many businesses to hire outside agencies to maintain their SEO for them. This is great, as agencies have the time and resources to keep up with the latest trends, but wouldn’t you like to know what they’re doing? You may be paying them … Continued

Negative Reviews: How to Handle Them Like a Professional

By cosomedia | January 24, 2019

You’ve had a local small business forever, known for offering great products and great customer service. As the digital age grows, it’s exciting to see the opportunities this has for your business and spreading the word about it. As your website, Google listings, and Facebook page grow, reviews start coming in showcasing how great your … Continued

Building Your Digital Marketing Strategy

By cosomedia | January 21, 2019

It’s likely that your business has a website, a Facebook page, and maybe some other social media platforms. Your website gets updated when you release a new product, change your hours, or you hire someone new and your social media is updated weekly… that’s enough, right? Not even close. All of these moving parts of … Continued

Why You Should Still Be Using Email Marketing

By cosomedia | January 3, 2019

It’s 2019 and even though you haven’t been in the office for a few days because of the holidays, odds are that you have received a few emails reminding you of what’s waiting for you when you go back in. This might be annoying and seem frustrating, but in reality, it can work to your … Continued

Small Business Holiday Marketing Tips

By cosomedia | November 5, 2018

It’s ideal to start planning your holiday marketing in the summer, so you can be sure everything is approved and ready to go by fall. Starting your holiday marketing in fall is ideal so you can still remarket to customers through Facebook or Google ads closer to the holidays. Reminding your customers of your product … Continued

The Top 3 Branding Mistakes to Avoid

By cosomedia | October 18, 2018

Branding is an extremely important part of your brand and the way your potential customers view it; keeping your audience in mind when creating content or speaking for your brand is key. It can be difficult for small businesses to have specific brand guidelines, but consistency is very important. Read on to learn more about … Continued

Small business email marketing

10 Benefits of Email Marketing for Small Businesses

By cosomedia | October 15, 2018

As one of the more original forms of digital marketing, email marketing has been tried and tested for many years. Since it is an older form, we are more familiar with how email marketing works, what needs to be done to build your list, send an effective email, and delight your customers afterwards. Small businesses … Continued

What Analytics Tools Do You Need to be Using?

By cosomedia | October 11, 2018

In all facets of marketing, it’s important to keep track of where you have been to see where you are going. A log of what campaigns have been successful, which ones have not, and which ones you should repeat. With digital marketing, this log becomes even easier with all of the analytics and reporting tools … Continued

7 Steps of Small Business SMS Marketing

By cosomedia | October 5, 2018

The last text message you got was probably from a friend or family member, like most of your texts. However, you probably know exactly which businesses regularly send you text messages as well; the pharmacy, your credit card company, Amazon with shipping updates, and more. These messages keep you up to date on your account … Continued