5 Best Content Marketing Tips

By cosomedia | April 17, 2019

As content marketing continues to explode into the world of traditional marketing, small business owners and marketers are forced to become familiar with the idea. This is actually great, since content marketing is one of the best ways to market to specifically your target audiences by solving a problem. Creating relevant content to display on … Continued

What is A/B Split Testing?

By cosomedia | April 3, 2019

When creating a marketing plan, it can be difficult to decide which ad you want your customers to see. There’s no easy way of telling which one will speak to people more or encourage the to convert… or is there? With A/B Split Testing, you can easily test several or just two different ads to … Continued

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Using Video Marketing Effectively

By cosomedia | March 16, 2019

Small business marketing is difficult enough when it comes to building a website, posting to social media, or remembering to take photos at an event. This becomes even more difficult when you start realizing that you need to be producing content for your brand; visual, written, and everything in between. While pictures are easy enough … Continued

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How to Receive More Online Reviews

By cosomedia | March 9, 2019

When researching a new place to go for lunch or the best place to buy a new coffee mug, do you usually read the reviews first? 92% of consumers now read online reviews regularly and 68% of those consumers say positive reviews make them trust a local business more. Obviously, this means that your small … Continued

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Creating Landing Pages for Your Campaign is Worth It

By cosomedia | January 31, 2019

As you’re scrolling through your Facebook page, you see sponsored content everywhere: in the feed, on the side, and maybe some unpaid promotions in the regular posts from your favorite brands. When you click on this content, where does it take you? The more experienced and professional brands will bring you to a landing page, … Continued

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The Advantages of Link Building

By cosomedia | January 28, 2019

Search Engine Optimization is definitely a buzzword in marketing right now, prompting many businesses to hire outside agencies to maintain their SEO for them. This is great, as agencies have the time and resources to keep up with the latest trends, but wouldn’t you like to know what they’re doing? You may be paying them … Continued

Negative Reviews: How to Handle Them Like a Professional

By cosomedia | January 24, 2019

You’ve had a local small business forever, known for offering great products and great customer service. As the digital age grows, it’s exciting to see the opportunities this has for your business and spreading the word about it. As your website, Google listings, and Facebook page grow, reviews start coming in showcasing how great your … Continued

Building Your Digital Marketing Strategy

By cosomedia | January 21, 2019

It’s likely that your business has a website, a Facebook page, and maybe some other social media platforms. Your website gets updated when you release a new product, change your hours, or you hire someone new and your social media is updated weekly… that’s enough, right? Not even close. All of these moving parts of … Continued

Why You Should Still Be Using Email Marketing

By cosomedia | January 3, 2019

It’s 2019 and even though you haven’t been in the office for a few days because of the holidays, odds are that you have received a few emails reminding you of what’s waiting for you when you go back in. This might be annoying and seem frustrating, but in reality, it can work to your … Continued

Small Business Holiday Marketing Tips

By cosomedia | November 5, 2018

It’s ideal to start planning your holiday marketing in the summer, so you can be sure everything is approved and ready to go by fall. Starting your holiday marketing in fall is ideal so you can still remarket to customers through Facebook or Google ads closer to the holidays. Reminding your customers of your product … Continued