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proving the value of marketing

Proving the Value of Marketing

Running a small business can take a lot out of you, especially if you don’t have many employees and most of the things to do fall on your plate. If you’re working as the marketer for a small business, you know how hard it can be to prove the worth of your company to potential…

evergreen content

How to Use Evergreen Content for Your Brand

Reusing content for your brand that boosts your products/services and is useful to your customers at the same time is extremely beneficial. Putting yourself into the mind of your customer to figure out what they like to see from you sounds difficult, but it’s as simple as looking at your analytics. Every insight you have…

Marketing Automation

What is Marketing Automation? (And Why You NEED To Be Using It)

As a small business owner, you’re constantly forced to focus on both big picture stuff and the day-to-day… so what should be your main priority? Definitely not scheduling out your social media posts or sending an email to someone who visited your website. However, this might be something that falls in your lap if you…

content marketing

6 Steps to Effective Content Marketing

Since marketing is constantly evolving, there are always new terms and methods you are expected to know about as a business owner. At times, it can be overwhelming. One of the most recent additions to the marketing playbook is content marketing. This is the idea that your customers need more than just a product from…

Get-to-Know-the-Team-Tyler

Get to Know the Team Series: Tyler Elwing

Here at COSO Media, we’re all about helping our clients and understanding their business to help them grow. To keep these relationships close, we want to help you get to know the people you’re in contact with. Check out the other posts in our Get to Know the Team Series to learn more about us!…

Get-to-Know-the-Team-Josh

Get to Know the Team Series: Josh Fongheiser

Here at COSO Media, we’re all about helping our clients and understanding their business to help them grow. To keep these relationships close, we want to help you get to know the people you’re in contact with. Check out the other posts in our Get to Know the Team Series to learn more about us!…

http vs https

Google Chrome Will Begin Marking HTTP: Sites as Unsecure; What Does This Mean for Your Website?

Back in February, Google announced that Chrome would start marking unsecure websites as exactly that when a visitor goes to your website. You may have forgotten about the announcement, but it’s almost time for this new practice to start. Beginning in July 2018, websites will need an SSL certificate to rank in Google results. It…

Get To Know the Team-Mark

Get to Know the Team Series: Mark Best

Here at COSO Media, we’re all about helping our clients and understanding their business to help them grow. To keep these relationships close, we want to help you get to know the people you’re in contact with. Check out the other posts in our Get to Know the Team Series to learn more about us!…

Get To Know the Team-Holly

Get to Know the Team Series: Holly Taylor

Here at COSO Media, we’re all about helping our clients and understanding their business to help them grow. To keep these relationships close, we want to help you get to know the people you’re in contact with. Check out the other posts in our Get to Know the Team Series to learn more about us!…

new logo design

10 Signs You Should Invest in a New Logo

When you think of McDonald’s, Apple, Coca-Cola, or Starbucks, what is the first thing that comes to mind? If you think like most of the population, it’s probably their logo. The golden arches, script “Coca-Cola”, and more are images forever ingrained in your mind- this company has left an impression on you. Shouldn’t you be…

Hootsuite and Pinterest

Hootsuite Continues Social Media Partnerships, Now Offering Pinterest Integration

Hootsuite has made an announcement that businesses will now be able to connect and schedule pins through Hootsuite! After their recent integration of Instagram, Pinterest was an obvious next step for a partnership. Pinterest has more than 200 million monthly active users and growing. Customers are very influenced by Pinterest content and are 3.8 times…

social media

Biggest Social Media Updates in Q1 and How They Affect Your Company

1. Facebook’s Major Newsfeed Algorithm Change (Facebook Zero) Facebook has made a huge algorithm change this quarter that is shaking up the way consumers view your posts. Facebook is aiming to prioritize content from friends, family, and groups. “You’ll see less public content like posts from businesses, brands, and media. And the public content you see…

shutterstock_529915972 (1)

You Can Now Schedule Your Business Instagram Posts Through Third-Party Tools!

Facebook made an announcement that it is making changes to Instagram’s graph API, which is now enabling the business to schedule posts, without going through the manual process directly on the Instagram app. Last year, Instagram started the process of updating its API to the Instagram Graph API, built on Facebook Graph API. This change…

new facebook news feed algorithm

New Facebook News Feed Algorithm Updates You Need to Know

By now I am sure you are aware that you are a commodity to Facebook, your attention is anyways. To keep your interest and attention Facebook’s always making tweaks to its news feed algorithm to ensure that users are served the most engaging and relevant materials. Usually, these updates are good for overall user experiences,…

facbebook like emoji options

Facebook Now Lists Page Posting Frequency in Search Results

Facebook is now sharing how many posts a day each page publishes within their on-platform search results. This option was likely designed to give a regular user some idea about what to expect from each page but can also provide additional context for social media marketers who are trying to gain a better understanding of…

Top-MASP

Google My Business Rolls out Google Posts for Businesses

What are Google Posts? When you log into your Google My Business Account and click on the “Posts” tab on the left-hand menu while in Google business listing, a page should appear where you can write your post, add your image, or add a title for an event. Users will have access to a call-to-action…

Google

Google Algorithm Updates You Should Know About

Google currently has 8 major algorithm updates that are currently happening and the measures to take to keep track of the effects these algorithms may have your site. Panda Panda assigns “quality scores” to your web pages, this score gets used for ranking factors [1]. The quality score is not permanent and will change depending…

content

Content Marketing World: Recap

For two full days, our marketing team joined over 4,000 marketers to attend Content Marketing World Conference and Expo in Cleveland, Ohio. We engaged in several workshops and presentations while networking with brand marketers from all over the world! The content marketing topics ranged from strategy, to integration, to measurement, and more. The goal of…

https

Should Your Website Migrate from HTTP to HTTPS?

The short answer is, yes. Adding one small letter can make all the difference when customers are searching for your company and interacting with your website. Beginning in October 2017, Chrome will show the “Not secure” warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited…

7 Ways to Spook The Search Engines

7 Ways to Spook The Search Engines

There are a lot of rules to follow in the SEO world in order to appear higher in search engines. These are constantly changing due to algorithm changes, because search engines want to find the most relevant content for the user. With all of this in mind, there are a few things that you could…

Marketing Tips You Can Learn From Big Bang Theory

Marketing Tips You Can Learn From Big Bang Theory

With the return of one of our favorite shows this fall, we could not help but to think a little deeper into the show. Learning about experiments and Sheldon’s quirks are not the only things you can learn from this comedy show, you can also take in classic marketing tips. Instead of figuring it out…

Game Plan For Your Digital Marketing This Fall

Game Plan For Your Digital Marketing This Fall

With the start of: school, leaves changing colors, the weather changing, and football season—it is time to get your digital marketing plan in gear! You want to have your starting line up picked and your game plan ready so that you can carry out your strategy and score big this season! Huddle–> Establish Goals.  If…

Ten Ways to Help You Engage With Your Customers

Ten Ways to Help You Engage With Your Customers

Establishing and building a customer following is extremely important in the business world today. If you want to strive to be the Q-Tip or Klenex of your industry then developing a strong and loyal customer base is extremely important. This will keep your competitors far away from you in the eyes of your customers. There…

Snicker’s Hungry Campaign

Snicker’s Hungry Campaign

Snickers has had their “You’re Not You When You’re Hungry” campaign for a while now, but recently they have gone above and beyond with this message. They recently teamed up with Google in order to reach hungry office workers with spelling typos. Snickers used Google Adwords to market to people making common spelling mistakes, as…

Defining your Competitive Advantage

Defining your Competitive Advantage

Standing out from your competition is a constant and grueling battle; however it is worth fighting for. A majority of business owners think that they stand out because of price, quality, or tailored services. The harsh truth is that these cliché reasoning’s are what make that company blend in with likeminded businesses. In order to…