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How to Have a Winning Landing Page
The right landing page may be the key secret ingredient in getting more visitors to convert into qualified leads. You want your landing page to be well written and professional looking to keep your visitors satisfied and coming back. If you don’t give people a reason to stay after clicking on a landing page, then…
9 Things to Know About Websites
Think about the main purposes of your website– to promote your brand,attract customers ,and gain leads. In order to do so, you need to check your website to make sure it properly serves these goals. There are many ways to accomplish these goals, but there are basic do’s and don’ts you can follow. Do’s •…
Are You Optimizing As Much As You Should?
Everyone optimizes their site when they first create their webpage, but how often do you optimize after that? When is the right time to re-optimize? To find the right answer to this question, you must first comprehend that SEO is not a one time thing, but a continuous process. So, how do you know when…
How to Benefit From Black Friday and Cyber Monday
Almost everyone has heard of Black Friday, but Cyber Monday is a new trend that is starting to take over. Cyber Monday is the Monday following Black Friday (the Friday following Thanksgiving). The term started in 2005 to persuade people to shop online as opposed to in stores. ComScore reported in 2010 that consumers spent…
Why Isn’t My Page Ranking Yet?
The only thing that comes to mind when thinking of this question is the famous question of “are we there yet?” In several ways these two questions are very much alike. You can have several answers to both ranging from: “no” to “not quite” or “almost” all the way to “yes”. Of course we all…
Size Matters When It Comes to Website Design
Your website is one place where the size definitely matters! The most important time to think about the size of everything on your page is when you are first designing it or redesigning it. Don’t panic if you already have a website set up, there is never a wrong time to redesign your page if…
Mastering the Art of Conversion
Sit down and get your pencils out, because class is in session! It is difficult to every call yourself a master of conversion and simply stop trying, because how people interact with your company will constantly be changing. However, a few things will always remain constant like utilizing clear relevant calls to action and limiting…
How to Improve Search Results Within Your Website
Nothing is more frustrating than being on a site, typing something in the search bar, and not finding what you are looking for. Your customers feel the same way, and will leave your website in the blink of an eye. This is why it’s important to gain their interest even if you don’t have what…
How to Gain More Qualified Leads
One more is never enough. Having more leads coming into your business is a good thing, as long as they are qualified leads. It doesn’t take long for a marketer to realize the difference between the quantity of leads compared to the quality. There are a several strategies that you can employ, but here are the…
How To Make Your Website More Socially Acceptable
Is your website stuck sitting in the loser corner while everyone else is out dancing? It’s okay, it happens to everyone at one point or another. The good news is that there are ways to fix it! Nielson’s U.S. Digital Consumer Report showed that 81 billion minutes were spent on blogs and social networks in 2011,…
7 Fatal Business Blogging Mistakes
Even if you may not be new to the blogging world, it is easy to become trapped in some very common business blogging mistakes. Having a company blog is a great tool to have, as long as you utilize it in the right way. Here are the top seven most crucial blogging mistakes you should…
5 Internet Marketing Habits to Fall Into
Football isn’t the only thing getting a kick start this fall, your company can be getting one too! It is never a bad time to start picking up good Internet marketing habits that will only move you forward. Here are five important habits to fall into, but I’m sure it wouldn’t be hard to think…
Why Social Media and Blogs Are a Package Deal
Like any good marketing strategy; there is more than one part to it. Blogging is a very useful tool if you know how to use it properly. It is a great way to highlight your social media, as well as increase your search engine optimization. Let us help you understand why they all link together.…
Basic Website Checklist: How Does Your Website Stand Up?
Have you ever looked at your company website and think: something is missing? There are a few essential things that makes the difference between a good website and a bad one. This checklist is designed to send you in the right direction. Navigation Do your customers need a compass to navigate through your site? If…
Why a Content Management System is Good for My Website
A content management system is a tool that helps generate websites and pages through a back end interface. This is an easy and effective way to publish and manage content for your website. A good content management system will help your company reach new levels online. Your website is a great online marketing tool, so…
How Does Search Engine Optimization Impact My Business?
In a previous blog we talked about SEO being a process that helps to improve and promote websites to increase traffic the site receives from the search engines. We also told you it’s important because a vast majority of online visitors is generated by the major search engines such as Google, Bing and Yahoo. Now…
What is Search Engine Optimization (SEO)?
“What is Search Engine Optimization (SEO)?” We get asked that question all of the time. The end result is very simple, the work to get there is not. SEO Defined SEO is a process that helps to improve and promote websites to increase qualified traffic the site receives based on search engines. There are many…
Welcome!
Thank you for visiting the COSO Media blog! We are here to make Social Media, Web Development, and Search Engine Optimization easy to understand. Through our experience we have found that many business owners know they should be doing internet marketing in some form or fashion, but do not know exactly where they should be…
