When you first learned how to do a presentation, you learned that: charts, graphs and pictures were a good thing. The same applies with any business concept you want to demonstrate and show off. Creating an infographic is one of the new ways to advertise your company, because it can be shared throughout several social platforms. Here are seven main reasons why infographics are good for business.
Make info more appealing Organizing information into an infographic makes it a more visual appealing thing to look at rather than a several page report. An infographic is like an outline, highlighting all your main points without going into too much detail.
Shows valuable ideas It is an easy way to display valuable ideas in a fun way. It will also become a resource when other people share it because of the information it holds and your company will get the credit for it.
It is easier to understand Having charts, graphs and pictures is easier to take in than words are. You can show an evolution of concept or industry in a few pictures or graphs rather than writing out paragraphs. It is a quick snapshot of the message you are trying to get across which can help you make complex ideas simple again.
Easy to share After you create an infographic, you are able to post a link to it everywhere! Once you post it on Pinterest, you can post links on Facebook, Twitter and your blog that link back to it. After it is on these social media sites, other people can re-share your link, doing publicity for you.
More persuasive The way you word things may not always come across as persuasive as you would like to. Using fewer words and only percentages, charts and graphs it becomes more persuasive. It is harder to argue with something when all of the facts are put before you (in a creative way).
Memorable I’m guessing you can’t rattle off your head the last five books you read, but you can rattle off the past five pictures you have looked at. It is easier to retain when there is an image attached to information because we are surrounded by facts and writing everywhere we go.
About telling a story Your infographic can be about anything you want! Use it to tell a story through insights and connections so there is a logical flow of information. This will also make coming up with the layout and images easier if there is a chronological flow.