our process

We understand that trying to explain to a designer what you want may seem overwhelming or difficult. It's hard to put your brand, mission, and the core parts of your business into words. We are here to make that easy for you.

It only takes consumers 10 seconds to form a first impression of a brand’s logo. 1

Step One: Discovery

Before the design processes begin, we will schedule a phone call or meeting to speak with you about your brand, offerings, company culture, and more. This will help us get a better idea of what you are looking for in a logo design and makes the revision process easier, as we will be closer to the target from the beginning.

Step Two: Design

After our discovery meeting, we will have a better idea of what you want your logo to represent. Using the colors you like, any inspiration logos, and other established brand elements, we will create some initial designs for you to look over and decide between.

Our brains process images 60,000 times faster than we process words. That’s why so many companies choose to include a glyph or visual in their logo.2

72% of the best brands are named with made up words or acronyms. 3

Step Three: Discussion

After we create some initial designs, we usually communicate with our client again to see what they think of those designs. The elements they like the most, the least, and the ones they feel indifferent about. We take these comments and suggestions and go back to the drawing board.

Step Four: Revisions

Often the longest part of our process, we carefully look over any revisions you might have to the logo you choose. We offer up to 10 rounds of revisions for free to tweak lines, colors, icons, anything you want changed to better represent your business.

A signature color can increase brand recognition by 80% (like the Starbucks green).4

33% of the top 100 brands use the color blue in their logo. 5

Step Five: Delivery

Our last step is delivering your final product to you. We discuss and send the final colors used, every type of file you may need for graphic design, print, or signs and let you go on your way with your newly created, modern branding guide and logo!

A Few Logos We've Designed


FLS Aviation

oci - o'brien construction




Ready to find out more about our Logo Design services? Let's Chat!

Talk to us today about our complete digital marketing experience that can get real results for your business.