engage with your toledo customers
In 2018, everything is social. Social media platforms are slowly taking over our world and everyday life. From Snapchat, to Instagram, to Facebook, people are always creating profiles- and so are your competitors. The original intent for these platforms may have been to offer a new way to keep in touch with friends and family, but as with anything else, businesses have taken them over to advertise to their customers. However, these social media posts probably aren't written by the owner of a local small business. They're written and created by a social media manager, someone who truly understands the appeal of digital marketing and can create persuasive content to drive new customers to your business.
social media strategy
If you pull up a random Facebook page you have liked, you could see a few different things: some badly-lit pictures with irrelevant or odd captions, good offers with a link to a coupon, text posts with no links or pictures... the possibilities are endless. Brands that post on social media with no strategy are likely not growing their brand or brand awareness and won't until they start planning out their posts.
Curating well-created content with strategically placed links is important to draw attention to your brand and keep your audience engaged. Offering relevant content to your audience is essential to building a following; what incentive do people have to follow you on social media or buy your products at all if what you have isn't relevant to them.
Keeping your social media up to date is also an important part of strategy: Hootsuite (a social media management platform) posts up to 6 times a day- even on the weekends- because they are expected to keep up with their social presence more than other brands. A small local business may only need to post 4-5 times a week to keep the information on their feed relevant to current news.
social media content calendars
So we've established that you need a strategy... but what should it be? We create effective social media posts, graphics, and find relevant content to link to on your social media. Every quarter, we plan these posts out and send them to you for approval and take it from there. We schedule posts for you, design the images, and make sure your business has some of the best Toledo Social Media out there. Scheduling your posts ahead of time ensures that you don't forget about it or let it fall to the side.
We will figure out the best brands to link to, what content on your website can be linked to, and how frequently you should be posting. After the first few months, it's easy to look at the analytics and see what interests your customers the most and how to cater to those interests.
we're social media experts
We always recommend a social media management and marketing plan for our customers. We include it in most tiers of our Websuccesskit for small businesses, and offer it as a separate service to our larger clients because it is so important. At COSO Media, we believe that using the latest and most modern forms of marketing contributes to a modern and trendy appearance for your brand. Appearing this way is important to let your customers know that you offer a high-quality product or service that you are always improving.
Social media marketing is a great way to reach your customers in a new and efficient way. Offering coupons, deals, and newsletter subscriptions has never been easier. Announcing new products, employees, or major business changes have been made as easy as the click of a button.
We are currently managing an abundance of social media profiles- all of which are different and require very unique, curated content. Our expertise is making sure that all of the content posted to these profiles is relevant and pushes the brand's goals and objectives. If the owner wants to make sales, we help them achieve that. If their interest is directed towards getting the word out about their new location, we do that as well. Whatever your goal may be, we can find a way to help you achieve it and go beyond what you can do yourself. As a marketing agency, it's our job to ensure that you have the best Toledo Social Media around.
we use effective content marketing
Content marketing is the next big thing in digital marketing. If you've heard the phrase "Content is King", this is about offering relevant content to your customers in an efficient way. Whether it be through e-books, newsletters, emails, or blogs, your customers are looking for relevant content and want to know that you know the most about your industry.
With our content writing and creation experience, you can be sure that we will create the most relevant and effective content possible. Using trial and error and your past marketing attempts, we can figure out what content customers will respond to the best. Do you offer a product that requires a lot of care or is very different from others like it in the same industry? Maybe your website should include a blog to talk about the differences in the products or how to care for the product. If you offer a service, an e-book with the top 5 secrets that business owners don't know could be the key.
Another type of content marketing is "Gated Content"; the document or e-book that you know will be really helpful to you, but you need to put your email address and info in before you can get access to it. This helps move along the inbound marketing process, which is also an essential part of social media marketing. Gathering information about your customers makes it all the easier to market to them.
fresh, relevant content
We won't link to old articles or post old images. We post the freshest and most relevant content we can find to your Toledo social media accounts to keep things up to date and your brand on top of things. Looking current and aware is key to convincing your followers that you're the expert in your industry with the best product or service and that they should be buying from you instead of your competitor.
social media platforms
We take care of any and every social media platform available- some of our SEO plans even include unique videos created for your YouTube channel. Our SEO plans also include link building, which not only boosts the quality score of your website, but it gives you more content to link back to on your social media platforms. We find the best way to get the best content for your brand. If you don't see a platform that your business uses listed below, don't worry! Odds are that we're experts at creating content for it as well. We just chose some of the social media platforms that are the most popular with our clients.
According to Statista, Facebook had 2.19 billion monthly active users worldwide in the first quarter of 2018. While all of these people obviously can't be your target audience, it's our mission to find the ones that are. With our extensive experience in creating Facebook content and ad campaigns, we are the right people to turn to when it comes to maintaining your Facebook page(s) or group(s). Building a following that feels like a community where customers feel heard is the end goal for every business; if you don't focus on the customers and what they want to see on social, your platforms will never drive the business you need them to.
Instagram is one of the social media platforms that is evolving rapidly every day. While there are always changes to social platforms, Facebook's acquisition of Instagram has prompted even more innovation and evolution. Instagram Shopping has become more widely used, along with Instagram Ads in general. There are over 25 million business profiles using Instagram worldwide up from 15 million in July of 2017. If your business has an appealing brand and/or product and you aren't a part of this 25 million, you may be falling behind times but we can help. Instagram is rapidly evolving-and your brand is too. Use the right social media platforms.
Did you know that hundreds of millions of tweets go out every day? This leaves the average life of a tweet at about 45 minutes- meaning, that perfectly curated tweet with a specially designed video that you tweeted out an hour ago? Yeah, it's probably not going to get anymore engagement past what it has now. That's what we're here for; creating that specialized content for your brand, making sure it goes out at the best times of day to ensure that your customers are seeing it. Perfectly tailoring a tweet to your audience may seem excessive- but linking to your website and generating leads is not something to take lightly.
Whether your business is B2B or B2C, LinkedIn can be a very effective social media tool to market your business. Out of the 2 billion Millenials globally, 87 million of them are on LinkedIn. It may not seem like the prime place to advertise to this generation, but it can be if you have the right product or service. As the decision-makers of the future, Millenials are an important generation to keep in mind as you create a marketing plan. 94% of advertisers also use LinkedIn for their content marketing- a much higher number than other social media platforms. If you plan to use content marketing for your brand, LinkedIn is definitely the place to start distributing the content.
constantly evolving social media expertise
In the world of digital marketing, everything can change in an instant. Keeping up with your business is enough- why should you have to keep up with Toledo Social Media trends too? Small business owners have a lot going on- we know that as well as you do. Let us take some of that off your plate by running your social media platforms.
Whether it be limited targeting demographics on Facebook, the new character limit on Twitter, or the new ability to schedule Pinterest pins through Hootsuite, we are always paying attention to the latest in Digital Marketing- we have to.
social advertising
Social media advertising may seem intimidating with how many ads of different types you see on your feed every day, but it doesn't have to be. Simply writing ads about your product won't sell, but using our expertise to write the perfect copy and target the right audience can effectively sell your business to potential customers. We take into account your budget, your market, and your goals to design the right ads to reach and speak to your audience.
Social advertising is all about the right content and the right audience creating the right reach. Targeting on Facebook may be slowly becoming more limited due to privacy issues, but the options are still endless. Filtering through every potential audience and behavior on Facebook advertising could take all day, but we're already familiar with the options and what will work best for you so let us take care of it.
social analytics
The built-in social analytics tools available on platforms are obviously very insightful and helpful, but our own social media analytics tools like COSO Media Core gives you real-time access to analytics that you'll definitely understand and monthly reports that can help you keep up with a variety of campaigns including any on social. These tools give us critical insight into what advertising practices may or may not be working for your business.
Measuring your reach vs. your impressions and the number of clicks on your posts is important to accurately curate future content. Google Analytics also shows the number of referrals to your website from social media platforms, which shows the importance of linking back to your website and how often you need to be doing it.