AdWords is a big and scary thing if you are unfamiliar with it. Several people are searching “why use AdWords” and “does Google AdWords work?”. Chances are you have heard of it, but do not know the benefit of having an AdWords campaign. Here are five reasons why it is something to consider.
- 1. It’s Scalable
You get out of it what you put in. Meaning, your return on investment changes with the money you put in your campaign. If you have a small budget, that is okay too. As long as you are optimizing your campaign wisely, every dollar you invest is money well spent. As the money you spend for your campaign increases, your leads and profits will increase as well. It is a great way to boost business when you need a lot of leads in a short time frame or you have hit a slow period.
- 2. It’s Measurable
An AdWords pay per click campaign is one of the most measurable advertising channels you can use. AdWords is very transparent and has several different forms of metrics that enable you to see what is working and what is not. It also shows you areas to which you can spend more time and money in to improve your campaign. You are able to close monitor your campaign and optimize it to increase ROI.
- 3. It’s Flexible
The sky is the limit with your AdWords campaign. You can specify keyword match types, use ad extensions, use geographic targeting, utilize display networks, add images or videos, add links and social networks, optimize for mobile search, and much more! There are several options to chose from, which can get complicated, but it means that many more opportunities for your campaign.
- 4. It Compliments Your SEO
AdWords by no means should be replacing your SEO initiatives, it should be complimenting it. If you are still working on getting prime real estate for your SEO campaign, then having an AdWords campaign could help you gain impressions and clicks. This is also a faster way to judge if your keywords are working and what the competition on those keywords is. If people are responding well to the keywords you have in AdWords, it is a good sign that your SEO strategy will follow in its footsteps.
- 5. Your Competitors Are Using It
If the first four reasons were not convincing enough, this last one should be. This may not be local competitors, but unless you are the only company doing what you do then chances are that you have an online competitor using AdWords. They could be stealing potential business that you do not even know you have. If someone is searching for your product or service do you really want someone else’s company name to pop up first in the search results before the organic search results display?
img source: macmail.com