As content marketing continues to explode into the world of traditional marketing, small business owners and marketers are forced to become familiar with the idea. This is actually great, since content marketing is one of the best ways to market to specifically your target audiences by solving a problem. Creating relevant content to display on…

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As you’re scrolling through your Facebook page, you see sponsored content everywhere: in the feed, on the side, and maybe some unpaid promotions in the regular posts from your favorite brands. When you click on this content, where does it take you? The more experienced and professional brands will bring you to a landing page,…

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Search Engine Optimization is definitely a buzzword in marketing right now, prompting many businesses to hire outside agencies to maintain their SEO for them. This is great, as agencies have the time and resources to keep up with the latest trends, but wouldn’t you like to know what they’re doing? You may be paying them…

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There are a lot of rules to follow in the SEO world in order to appear higher in search engines. These are constantly changing due to algorithm changes, because search engines want to find the most relevant content for the user. With all of this in mind, there are a few things that you could…

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Snickers has had their “You’re Not You When You’re Hungry” campaign for a while now, but recently they have gone above and beyond with this message. They recently teamed up with Google in order to reach hungry office workers with spelling typos. Snickers used Google Adwords to market to people making common spelling mistakes, as…

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AdWords is a big and scary thing if you are unfamiliar with it. Several people are searching “why use AdWords” and “does Google AdWords work?”.  Chances are you have heard of it, but do not know the benefit of having an AdWords campaign. Here are five reasons why it is something to consider. 1. It’s…

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You know how people say a pot of water being watched takes forever to boil? The affect your social media strategy has on your SEO strategy is the same way. Even if you do not receive instant gratification from your Facebook posts, tweets, or pins that does not mean that nothing is brewing under the…

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Once you turn your engine on, it runs all by itself. Sure it sometimes makes weird noises and you need to get it looked at, or you need to get the occasional tune up, but as long as it is running properly you are in good shape. For the most part all an engine needs is…

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Do you wonder what you need to change or what you are doing wrong? It could be a lot of things, but here are three key things to pay attention to that will do wonders to your ranking in search results. Use Keywords and Use them often. Keywords exist because they are the “keywords” of…

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Ever wonder why you aren’t getting very far with your search engine optimization? Well, if you are busy standing still chances are your campaign is as well. Search engine optimization is something you have to continually work at. I know we may sound like a broken record, but this is extremely important to understand! Here…

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