Everyone has a different way of handling a to-do list. Some people focus on importance while others focus on time. When dealing with content, it should be a blend of the two. You should be spending more time on the things that are most important, which should ultimately be at the top of your to-do list.
A good way to look at it is 80% of what you do should be content and 20% should be about telling people about it. You need to spend time figuring out what content is important as well as creating the content itself. After that, you need to analyze the correct outlets to tell people about this content. Do you want to use word of mouth, email campaigns, direct mailers, paid advertisements, or social media sites?
When determining that answer think of what makes the most sense for who you are targeting. After determining that, then look at your budget and what you can afford to do. Lastly, pick one and stick to it. Your primary focus should be on the content, not how you advertise and tell people about it. However you direct people where you want them to go, you need to ensure that your content is worth their time.
Getting people to your page is important, but your content is more important. If they don’t value the information then your advertising efforts, may it be time or money, are wasted. Don’t fall into the trap of “good content sells itself” because that isn’t true either. You could have the best ebook out there, but if no one knows about it then what is the point in making it?
You’re smarter than the average Joe, so don’t make simple mistakes in the new year. Spend 80% of your time creating good content and don’t forget the 20% of your time spent on telling people about it!