How to Get People Coming Back For More | Returning Visitors | COSO MediaGetting unique visits to your site is a good thing, but getting those people to come back to your site is even better. For the new year start to focus on reasons and ways to get people to visit your site more than just once. Here are a few things to look at to get you started.

Related Links 

You want people to look at more than one article, so help them by cross-references links between related topics. This helps increase the chances of people viewing more than one page, increasing multiple page views. If people find good content in more than one of your pages, you have more than likely secured them as a regular visitor to your site.

Unrelated Links

Showing recently posted articles, recently commented on articles, or related topics will show light on content that was posted before. A good place to put this is on the homepage and feature your five recent blog posts. It will help draw traffic throughout your site and keep people interested with something that is constantly changing.


Think of the way you group things together and if it makes sense. Think of how people navigate through your site and if your most important links are easily accessible. You should have a good flow of links set up on your website for easy navigation so people don’t get frustrated while on your site.

Changing Content 

You need to give your visitors a reason to come back to your site. Having the same content is good, but there should be new content added as well to involve regular visitors. Featured blog posts are a good start, as well as whitepaper releases, new offers, and specials. Keep people involved and informed on your company so they have more reasons to come back.

Newsletters/ Recaps 

Offer a sign-up for newsletters on your website. This will do one of two things: 1. help you build a lead generation database, and 2. help you build a relationship with people who are interested in your company. It is also a great way to generate visits to older content that may get buried within your site, like older blog posts.


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