mackey Instagram’s New Logo Design

If you have recently updated your Instagram, you will see a new logo displayed at the top. It is very similar to the old logo, so you might need to look at it twice. A typographer and designer from Denver, Mackey Saturday, worked with Instagram to create the updated version.

Mackey is an avid Instagrammer, and was thrilled at the opportunity to create a new logo that would capture the Instagram community better. His goal was to keep the excitement and delight that the original logo has, but add an even more polished finish.

sketches After countless hours of working with the Instagram team, the final logo was finished. Mackey commented on the process saying: “I want people to know and see that every last detail is always being considered and that this is a place where they can confidently create and share new memories for years to come. I’m honored to have a part in helping further those moments and hope that this piece becomes synonymous with fond memories, joyful emotions, and thrilling aspirations for the community.”

drawing

image source: instagram blog