Create Relevant Content for your customers

Content Marketing is a newer marketing technique, based around giving your customers content that they want or need to see about your brand. Instead of providing content you think customers want to see, content marketing is about listening to what they want and providing the best content possible.

The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. 1

Writing blog content

Blogging is one of the original forms of content marketing. Around 77% of internet users read blogs, meaning you should probably have one on your website. But what should you be writing about? The point of content marketing is to appeal to your customers in a new way- offering them the answers to questions they may have about your brand, the industry, or your product. This is just another way to delight your customers, a step along the inbound methodology that so many companies are using today to market to their customers and potential leads.

Case STudies Prove Your work, works

Case Studies are another important way to convey way your business does. Showing your services and solutions on your website are great, but what about showing real results? Portfolios and case studies are the way to do this. Before and after pictures, improvements, and how you did something really shows off your company's capabilities. We can help you craft case studies with the most relevant and helpful information to your customers.

Original research and data are the most effective B2B marketing approaches 2

71% of Americans ages 18-24 now use Instagram and close to half (45%) are Twitter users. 3

Social media posts nurture leads

Social media is a great way to reach your customers and nurture new possible leads. Exposing new customers to your brand on social media is a great way to get them engaged at first, without spending your advertising budget or starting an automation funnel. We can help you create posts that will entice customers and keep them coming back.

Content marketing strategy is king

Have you ever heard someone in marketing say "content is king"? Well, content is king- but not without a strategy. Taking the time to listen to and care for your customers is one of the most important parts of content marketing, just like any other type of marketing. The inbound methodology is what works in the 21st century, so make sure your strategy is in the now too.

On average, B2B marketers allocate 28% of their total marketing budget to content marketing. 4

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