What is Marketing Automation?

Marketing automation is a software platform that enhances a company's digital marketing strategies. Automating marketing strategies can mean easier lead development and less time spent on regular marketing efforts.

Why use marketing automation?

Instead of spending time every week or month emailing new leads about their contact form or replying to customers who have reached out, let marketing automation take over. As one of the newest innovations in digital marketing, marketing automation is constantly evolving and can do many things automatically that you'd rather not have to worry about.

Segmented and targeted emails generate 58% of all revenue. -The Direct Marketing Association, 2015

What is Marketing Automation and Why Do You Need It?

The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization. -Statista, 2014

email drip campaigns

Create lead nurturing campaigns through email to remind potential customers of your products or services and what you can offer. Creating automatic email campaigns triggered by an action or click on your website can lead to a new amount of leads for your business who have a genuine interest. Have you noticed a lot of abandoned carts on your site or potential conversions that just... don't follow through? Target these customers with email campaigns that will sway them to convert.

delight and nurture customers

If you're familiar with the inbound marketing process, you're familiar with the idea of delighting your customers; instead of flooding their inboxes with emails that feature products they aren't interested in, you send personalized emails with products they've looked at before. Delighting your customers and caring about what they want to see is an important part of marketing automation.

Nearly 70% of businesses are using a marketing automation platform or are currently implementing one. -Aberdeen, 2014

68% of inbound organizations believe their marketing strategy is effective. -HubSpot, 2017

create effective workflows

Workflows that present exactly how you'd like your marketing campaigns to go out and when they should be sent. Creating visual workflows is a great way to convey the steps of your marketing automation process to others and explain your lead generation process. Visual editors make it easy to understand extremely complicated workflows or the simplest ones.

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