Digital Marketing

How to Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which will suit your business best, learn how to handle them and other factors such…

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Do You Have a Brand Strategy?

Marketing has many forms. There’s the older gentleman down the street renting out a spot in the newspaper to market his dry cleaning shop. Then, there’s the company tracking your every move from their website to their Facebook page to their website again, and then sending you an email the next day saying “we miss…

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5 Best Content Marketing Tips

As content marketing continues to explode into the world of traditional marketing, small business owners and marketers are forced to become familiar with the idea. This is actually great, since content marketing is one of the best ways to market to specifically your target audiences by solving a problem. Creating relevant content to display on…

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Video Marketing Feature Image

Using Video Marketing Effectively

Small business marketing is difficult enough when it comes to building a website, posting to social media, or remembering to take photos at an event. This becomes even more difficult when you start realizing that you need to be producing content for your brand; visual, written, and everything in between. While pictures are easy enough…

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Featured Image - Landing Pages

Creating Landing Pages for Your Campaign is Worth It

As you’re scrolling through your Facebook page, you see sponsored content everywhere: in the feed, on the side, and maybe some unpaid promotions in the regular posts from your favorite brands. When you click on this content, where does it take you? The more experienced and professional brands will bring you to a landing page,…

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The Advantages of Link Building

Search Engine Optimization is definitely a buzzword in marketing right now, prompting many businesses to hire outside agencies to maintain their SEO for them. This is great, as agencies have the time and resources to keep up with the latest trends, but wouldn’t you like to know what they’re doing? You may be paying them…

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Negative Reviews: How to Handle Them Like a Professional

You’ve had a local small business forever, known for offering great products and great customer service. As the digital age grows, it’s exciting to see the opportunities this has for your business and spreading the word about it. As your website, Google listings, and Facebook page grow, reviews start coming in showcasing how great your…

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Building Your Digital Marketing Strategy

It’s likely that your business has a website, a Facebook page, and maybe some other social media platforms. Your website gets updated when you release a new product, change your hours, or you hire someone new and your social media is updated weekly… that’s enough, right? Not even close. All of these moving parts of…

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Small Business Holiday Marketing Tips

It’s ideal to start planning your holiday marketing in the summer, so you can be sure everything is approved and ready to go by fall. Starting your holiday marketing in fall is ideal so you can still remarket to customers through Facebook or Google ads closer to the holidays. Reminding your customers of your product…

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Small business email marketing

10 Benefits of Email Marketing for Small Businesses

As one of the more original forms of digital marketing, email marketing has been tried and tested for many years. Since it is an older form, we are more familiar with how email marketing works, what needs to be done to build your list, send an effective email, and delight your customers afterwards. Small businesses…

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