Digital Marketing

What Analytics Tools Do You Need to be Using?

In all facets of marketing, it’s important to keep track of where you have been to see where you are going. A log of what campaigns have been successful, which ones have not, and which ones you should repeat. With digital marketing, this log becomes even easier with all of the analytics and reporting tools…

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7 Steps of Small Business SMS Marketing

The last text message you got was probably from a friend or family member, like most of your texts. However, you probably know exactly which businesses regularly send you text messages as well; the pharmacy, your credit card company, Amazon with shipping updates, and more. These messages keep you up to date on your account…

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The Best Marketing Tools for Your Small Business

As a small business owner, you have a lot of costs to budget for. From employee salaries to the paper towels in the break room, things can get expensive and pretty difficult to keep track of. Using an outside agency is great for organizing and outsourcing your marketing efforts, but sometimes that isn’t an option.…

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proving the value of marketing

Proving the Value of Marketing

Running a small business can take a lot out of you, especially if you don’t have many employees and most of the things to do fall on your plate. If you’re working as the marketer for a small business, you know how hard it can be to prove the worth of your company to potential…

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Marketing Automation

What is Marketing Automation? (And Why You NEED To Be Using It)

As a small business owner, you’re constantly forced to focus on both big picture stuff and the day-to-day… so what should be your main priority? Definitely not scheduling out your social media posts or sending an email to someone who visited your website. However, this might be something that falls in your lap if you…

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Marketing Tips You Can Learn From Big Bang Theory

With the return of one of our favorite shows this fall, we could not help but to think a little deeper into the show. Learning about experiments and Sheldon’s quirks are not the only things you can learn from this comedy show, you can also take in classic marketing tips. Instead of figuring it out…

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Game Plan For Your Digital Marketing This Fall

With the start of: school, leaves changing colors, the weather changing, and football season—it is time to get your digital marketing plan in gear! You want to have your starting line up picked and your game plan ready so that you can carry out your strategy and score big this season! Huddle–> Establish Goals.  If…

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Ten Ways to Help You Engage With Your Customers

Establishing and building a customer following is extremely important in the business world today. If you want to strive to be the Q-Tip or Klenex of your industry then developing a strong and loyal customer base is extremely important. This will keep your competitors far away from you in the eyes of your customers. There…

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Defining your Competitive Advantage

Standing out from your competition is a constant and grueling battle; however it is worth fighting for. A majority of business owners think that they stand out because of price, quality, or tailored services. The harsh truth is that these cliché reasoning’s are what make that company blend in with likeminded businesses. In order to…

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Digital Media Marketing Myths Busted

A wise person once said: “Don’t believe everything you hear”. There are several rumors going around about digital marketing and we are here to set the record straight. Here are some of the most common myths about digital marketing and consider them busted. Myth # 1- Email Marketing Does Not Work  There has been much…

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