Facebook is a social networking site with over 900 million users. You must create a profile in order to add friends, message, and receive notifications. Over the past few years the site has expanded from being primarily used for college students to connect to being used by everyone all around the world! This is a great way to reach and connect to your customers by utilizing a company profile page.
A Facebook company page is a simple and free way for businesses to connect and engage with customers. This differs from a regular Facebook profile because it represents an organization, business or celebrity to maintain a professional presence on Facebook. However, you need to make a personal profile page in order to create a company page. Another plus to having a company page is that the number of likes is unlimited; unlike regular Facebook profiles that are limited to 5,000 friends. The sky is the limit for your company reach!
Under your settings there are only two controls: posting preferences and email notification. These may seem very simple or easy to overlook; but if you aren’t careful your email will be full of Facebook notifications. The posting preferences helps you to control what name will appear on the page when you write something. It can either write is as yourself or the company.
Here is where you can control who can see your page. This is also where you can control who can post on your wall as well as who can tag your company in pictures. You can also set an age restriction of who is able to view your company page as well as control the visibility of posts on your wall.
This is the part of your page that holds all of your important company information. Here you can input your industry, your company name that will appear, a brief description, your company mission statement,contact information, awards as well as links to your other sites. An added bonus is you can also include your company address and Bing will load a map onto your profile of your location.
Profile: This is the picture that will appear when people search for your company
name, and it also appears in the top corner of your profile page. This would be a
great place to put your company logo.
Cover Photo: This is placed across the top and is the first thing people will see on
your page. You can also change either of these pictures as often as you
would like. This is basically ad space to show off what your company does, so
make it a good image! You are able to be creative here so think outside the box!
Under admin roles it enables you to have several people listed who are able to edit the page. A new feature of this is you can control what they are allowed to access on your page. Below are the different roles you can choose from.
Manager: A manager on a company page can manage admin roles, send messages
and create posts as the Page, create ads, and view insights.
Content Creator: A content creator can edit the page, send messages and create
posts as the Page, create ads, and view insights.
Moderator: A moderator can respond to and delete comments on the Page, send
messages as the Page, create ads, and view insights.
Advertiser: An advertiser can create ads and view insights.
Insights Analyst: An insight analyst can view insights.
Insights is a very important part of your settings to look at. This is where you can track your visitors,who is talking about your company,your total likes, and your posts. This is vital information to have if you are trying to reach your customers.