In all facets of marketing, it’s important to keep track of where you have been to see where you are going. A log of what campaigns have been successful, which ones have not, and which ones you should repeat. With digital marketing, this log becomes even easier with all of the analytics and reporting tools…

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A Brief History of Social Media Social Media is still a new concept for some people- even though the first social media platform was created in 1997. Six Degrees offered an interface that allowed users to upload a profile and make friends with other users. In the early 2000’s, social networks with different purposes came…

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social media

1. Facebook’s Major Newsfeed Algorithm Change (Facebook Zero) Facebook has made a huge algorithm change this quarter that is shaking up the way consumers view your posts. Facebook is aiming to prioritize content from friends, family, and groups. “You’ll see less public content like posts from businesses, brands, and media. And the public content you see…

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Over half of adults in the U.S. expect brands to have a social media presence online.  According to Forrester Research report, developed and emerging markets have more than 75 percent of people using social tools, and 62 percent are not bothered by brand messaging. This means that not only are people expecting brands to have…

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Automaker, start your Vine engines—Lexus is doing what they believe has not been done before! They claim to be the first automaker to reveal new models using Vine. Lexus unveiled their Lexus RC Sports Coupe and Lexus LF-NX Turbo compact crossover SUV concept at the Tokyo Motor Show.  That day Lexus asked Twitter followers to…

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The number of retail brands aligning their social media networks with their traditional marketing is rapidly increasing. So much so that it is no surprise to see more companies integrating their social media with other online channels to increase demand for their product. The have to have it desire is quickly growing through the successful…

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Stop Avoiding Social Networks For Business” Several businesses shy away from using social networking sites and we can not help but ask – why?! There are so many positives to being on social networks that help build up your brand to just simply be ignored. It is time to stop avoiding social networking for business…

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While learning any relatively new social network, it is hard to get a grasp on everything you can do on that site; especially when that site is Google. Google+ is constantly updating their platform to make it more user friendly and interactive. Unlike other social networks that announce a change and slowly roll it out…

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Have you been posting, tweeting, and pinning without any rhyme or reason? This is one of the worst things you can do to your social identity. If it sounds like a 10 year old hacked your account, you are not sure of your goals for social, or you are not sure who is in charge…

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