Social Media

Is Instagram Better for Branding?

It’s already been a year since Facebook acquired Instagram, and they have reached 100 million monthly active users and attracted 67 percent of the top brands in the world. These companies not only have a presence on Instagram, but they are using it well. The Instagram Interbrand 100 companies outshines the Interbrand companies on Pinterest.…

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Ads Are Not What They Used to Be

The design style of an ad is not what I am referring to here as having changed. I am talking about how ads are becoming more social, web based and interactive. I could go into stealth marketing, how online ads have changed, or having ads on social networks, however I would rather focus on how…

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What To Do Once They Like You

Even after your page recieves likes, comments, and shares there is even more you can do to expand your reach.  There is no exact science to figuring out what content your fans want the most; however, there are things that generally work well across the board. Utilize Images Images stand out more than just text…

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Why Social ROI Is Better Than Tax Returns

It is extremely hard to invest time and money into something when you can not see a direct return on your investment. Social media is one of these things, but just because you can’t see it doesn’t mean it isn’t there. All too often people are caught up in thinking of ROI in the realm…

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B2B Social Media Marketing Stats

Social media isn’t just for teens and B2C companies, it can also be beneficial for B2B businesses as well. Social media marketing helps promote brand identity to establish credibility and professionalism. It is also a great place to network! It is one thing to just talk about it, but we have statistics to support it…

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Why Social Media

So many people ask themselves this exact question when looking at their marketing tactics. Well, the question really should be: why not social media? I could sit here and list off all of the benefits of being on social platforms, but it all comes down to just one crucial reason. Your company should and needs…

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Benefits of Being Social

Have you ever heard slow and steady wins the race? Social media marketing is no different. Just because you aren’t seeing your likes increase by five hundred percent or your phone ringing off the hook with sales calls doesn’t mean that you are doing something wrong. Turning followers into customers doesn’t happen over night, and…

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Golden Questions of Social Media Marketing

In a world of over-sharers, gossip,140 character limits, and spam– how does your company stand out above all of that? When times get tough (let’s face it, lately they have been) there are two questions that you can ask yourself: what value does this have to my followers, and what purpose does this serve for…

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Increase Likability on Facebook

Even if you already have one million likes, there is always room for improvement to gain even more likes on your Facebook Page. There are several things that you can get in the process of doing that will continue to bring visitors and new likes to your page. The biggest challenge of gaining new likes…

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How To Keep Your Company LinkedIn

Is your company on the outside looking in on LinkedIn? LinkedIn is a great networking tool, and is also a great way to stay in touch with your audience if you know how to use it effectively and efficiently. Well, wait a minute…aren’t those two in the same? Not exactly, but they do go hand…

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