Out with the old bird and in with the new! Twitter was founded back in 2006 and has had the same bird symbol since 2010. Yesterday Twitter launched their new streamlined bird logo which will also replace their lower-case “t” logo. Twitter mentioned in a blog post on Wednesday, “From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.”
The idea for the new bird design had a few creative constraints, but the main goal was for it to be simple geometry. Twitter feels as if the bird represents freedom, hope and limitless possibilities. However, they are starting to limit the uses of their trademark. Be sure to read over their new guidelines: https://twitter.com/about/logos, before displaying it anywhere.
There are only a few differences between the old logo and the new, can you spot them? The old logo is on the left, and the new one is on the right.
The bird’s head feathers are gone, the new logo has pointer wings and is slanted upward. Several Twitter users are commenting on how they think the bird looks as if it has lost weight, or that it is getting older because it lost a few feathers. More noticeably, the bird is a darker blue and no longer named Larry Bird after Hall of Fame Basketball star. The new bird simply goes by Twitter, which is ironic since the word Twitter was cut from their logo.
Twitter claimed to have no real reason behind the change, however avid Twitter users did have a few comments with #twitterbird trending. Since Wednesday Twitter is urging people to change everything to their new logo, however the Twitter icon in Apple’s App Store is still showing the old bird.
Sources:Simply Zesty, CNN, and Mashable