What is everyone tweeting about? Hopefully, they are tweeting about your company. While communicating on Twitter, your characters may be limited, but your context can still be very powerful. Use Twitter to help tell engaging stories, talk about events, broadcast content, and connect with consumers to help drive transactions. Everything on Twitter happens in real-time and through consumer action and campaigns it can drive your marketing campaign.
Utilize Twitter to help gain an inside look into your consumer’s thoughts. Odds are they are already talking about: your business, your competitors or your industry on Twitter, so all you have to do is listen. Share photos of behind the scenes at your company, or give a glimpse into developing projects. Make it worthwhile to have someone follow your company by giving them inside information. Ask your followers questions to receive valuable insights and show that their opinions matter. Everyone loves discounts and free stuff, so why not reward your followers with discounts and time-sensitive deals. This will help your followers feel valuable and it will help drive your sales.
If you want to jump start your engagement on Twitter, there are other options you can chose other than to sit around and wait for followers.
Promoted Accounts
You can use promoted accounts to quickly grow a follower base of influencers and advocated for your brand. The best part is it will be geared towards followers that share interests already with your brand. It is like Twitter is picking up people you didn’t already know and adding them to your target market. It is located in the “who to follow” section on user’s profiles that are most likely to have interests similar to your account.
Promoted Tweets
Promoted Tweets help amplify your message with targeting the right people, in the right place, at the right time. Promoted Tweets will appear on or near the top of your current user’s profiles or ones that are similar to your followers. These are based on cost-per-engagement so you only have to pay when someone retweets, replies to, clicks or favorites your promoted Tweet. Impressions on Retweets are free so they can help extend the reach and cost-effectiveness of your campaign.
Promoted Trends
Promoted Trends drive conversations and interests around your product and brand by capturing a user’s attention. Twitter highlights some of the hottest topics of the moment next to the user’s timeline and it updates every minute. Based on this placement, Promoted Trends get a lot of exposure and are primarily placed to start a conversation.