It’s 2019 and even though you haven’t been in the office for a few days because of the holidays, odds are that you have received a few emails reminding you of what’s waiting for you when you go back in. This might be annoying and seem frustrating, but in reality, it can work to your…

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It’s ideal to start planning your holiday marketing in the summer, so you can be sure everything is approved and ready to go by fall. Starting your holiday marketing in fall is ideal so you can still remarket to customers through Facebook or Google ads closer to the holidays. Reminding your customers of your product…

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Small business email marketing

As one of the more original forms of digital marketing, email marketing has been tried and tested for many years. Since it is an older form, we are more familiar with how email marketing works, what needs to be done to build your list, send an effective email, and delight your customers afterwards. Small businesses…

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In all facets of marketing, it’s important to keep track of where you have been to see where you are going. A log of what campaigns have been successful, which ones have not, and which ones you should repeat. With digital marketing, this log becomes even easier with all of the analytics and reporting tools…

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People often get worried when new things are introduced old forms of communication will fall by the wayside. This is a common misconception and is entirely false when it comes to email marketing. Email is the most preferred channel for Millennials, and 77 percent of consumers said they prefer to receive permission-based marketing communications via…

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Ever wonder why you aren’t seeing a huge open rate on some of your latest email marketing campaigns? Well, there could be several things causing this. You never want open rates to be low, but that is a lot easier to fix than click- through rates being low. Why you ask? Well, it’s simple; you…

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Warning: Reading this may make you want to watch all of the Batman movies.  In just about any movie you watch, there is a life lesson to be learned. Using Batman to teach you more about email marketing may be a bit of a stretch of the imagination, but it will be easier for you…

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Most people know that the subject line is the first thing that people see, however it is not always the most important. There are several things that play a role in a successful email campaign. Keep these following things in mind when constructing your email marketing plan for 2013. Offer/ Objectives  Ask yourself what is…

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The presidential candidates shouldn’t be the only ones campaigning  year, your company should be too! Current studies have shown that email marketing is the second highest effective tool in gaining conversions; the first highest being Search Engine Optimization. Email Marketing is cost effective, and the size of your company does not play a huge role…

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