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Every year on the Saturday following Thanksgiving, Small Businesses all over the US celebrate Small Business Saturday. On November 24, 2018, over 108 million consumers will shop online or dine at local independently-owned businesses on Small Business Saturday- equating to roughly 43% of Americans. So how can your business become a part of the commotion?…
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With 1,901,957,930 (and counting) websites on the internet right now, it can be hard to make yours stand out to the right audience. However, you know that your website is worth it for your customers because you’ve devoted so much money to it- how do you get it noticed? SEO and pay-per-click campaigns are obvious…
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Digital Marketing for a small business is quite the task. Keeping up with the constantly evolving information in your industry, the marketing industry, and your customers’ needs is too much for one person to handle. If you’re struggling with this balancing act, these 10 digital marketing tips are for you. Blogs aren’t a waste of…
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Starting a small business takes a lot of steps; from the idea to fruition, it can take months or years to finally get your business put together. Then, the problem becomes: how do you keep it successful? One of the best ways to ensure that your business is making a return on investment is through…
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Running a small business can take a lot out of you, especially if you don’t have many employees and most of the things to do fall on your plate. If you’re working as the marketer for a small business, you know how hard it can be to prove the worth of your company to potential…
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Reusing content for your brand that boosts your products/services and is useful to your customers at the same time is extremely beneficial. Putting yourself into the mind of your customer to figure out what they like to see from you sounds difficult, but it’s as simple as looking at your analytics. Every insight you have…
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As a small business owner, you’re constantly forced to focus on both big picture stuff and the day-to-day… so what should be your main priority? Definitely not scheduling out your social media posts or sending an email to someone who visited your website. However, this might be something that falls in your lap if you…
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Since marketing is constantly evolving, there are always new terms and methods you are expected to know about as a business owner. At times, it can be overwhelming. One of the most recent additions to the marketing playbook is content marketing. This is the idea that your customers need more than just a product from…
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Here at COSO Media, we’re all about helping our clients and understanding their business to help them grow. To keep these relationships close, we want to help you get to know the people you’re in contact with. Check out the other posts in our Get to Know the Team Series to learn more about us!…
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Here at COSO Media, we’re all about helping our clients and understanding their business to help them grow. To keep these relationships close, we want to help you get to know the people you’re in contact with. Check out the other posts in our Get to Know the Team Series to learn more about us!…
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