Blog
It’s 2019 and even though you haven’t been in the office for a few days because of the holidays, odds are that you have received a few emails reminding you of what’s waiting for you when you go back in. This might be annoying and seem frustrating, but in reality, it can work to your…
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It’s ideal to start planning your holiday marketing in the summer, so you can be sure everything is approved and ready to go by fall. Starting your holiday marketing in fall is ideal so you can still remarket to customers through Facebook or Google ads closer to the holidays. Reminding your customers of your product…
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Branding is an extremely important part of your brand and the way your potential customers view it; keeping your audience in mind when creating content or speaking for your brand is key. It can be difficult for small businesses to have specific brand guidelines, but consistency is very important. Read on to learn more about…
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As one of the more original forms of digital marketing, email marketing has been tried and tested for many years. Since it is an older form, we are more familiar with how email marketing works, what needs to be done to build your list, send an effective email, and delight your customers afterwards. Small businesses…
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In all facets of marketing, it’s important to keep track of where you have been to see where you are going. A log of what campaigns have been successful, which ones have not, and which ones you should repeat. With digital marketing, this log becomes even easier with all of the analytics and reporting tools…
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The last text message you got was probably from a friend or family member, like most of your texts. However, you probably know exactly which businesses regularly send you text messages as well; the pharmacy, your credit card company, Amazon with shipping updates, and more. These messages keep you up to date on your account…
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As a small business owner, you have a lot of costs to budget for. From employee salaries to the paper towels in the break room, things can get expensive and pretty difficult to keep track of. Using an outside agency is great for organizing and outsourcing your marketing efforts, but sometimes that isn’t an option.…
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A Brief History of Social Media Social Media is still a new concept for some people- even though the first social media platform was created in 1997. Six Degrees offered an interface that allowed users to upload a profile and make friends with other users. In the early 2000’s, social networks with different purposes came…
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Marketing your business takes a lot more than randomly posting to social media, building a website, and hanging flyers around town. Developing and sticking to a marketing strategy can be hard work, but it’s the best way to grow and market your business. All of the parts of a marketing strategy can certainly be overwhelming,…
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So you’ve had someone build a new beautiful website for your business but they don’t include the content for you. What are you supposed to do if you aren’t a copywriter and you don’t have the funds to hire one? Writing your own content doesn’t have to be difficult, you can do it in-house and…
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