Web Development Archives - Page 2 of 3

Why One of Your New Year’s Resolutions Should Be Your Marketing Plan

Your calendar shouldn’t be the only thing changing in your office this year. There are several changes that should take place in your content strategy. The first one should be with your online marketing efforts. The Internet is constantly changing, however with the coming of 2013, there have been some drastic changes. If you are…

Reasons Why Your B2B Social Media Plan Could Be Better

It is easier with B2C companies to reach out and connect with people, but more often than not B2B business sometimes struggle with making the connection. Email marketing has been around for years, and its still something you need to spend time on. This is no different when it comes to social media, you need…

State of the Internet in 2012 [INFOGRAPHIC]

Every year things change, specially on the Internet. Social media has become a quickly growing trend with more and more platforms competing with each other. Social media has ultimately changed the way that people view things, as well as how they communicate. The top trending things in 2012 show that anything from: a celebrity death,…

Marketing Survival Guide for 2013

Just in case the world doesn’t end, it’s probably a good idea to plan ahead into next year. It is getting close to the end of 2012, and it’s going to be that time to ring in the new year. Other than the obvious new year’s resolution to lose weight, maybe it’s time you make…

5 Tips for Successful B2B Content Marketing

Every company is different, therefore their content marketing will be done differently, but tying these things together will help improve your efforts. There is no exact recipe for the perfect content marketing plan, however there are five things that it should have. 1. Clear Message Don’t ever fool people when sending them anything. Be upfront from…

How to Have a Winning Landing Page

The right landing page may be the key secret ingredient in getting more visitors to convert into qualified leads. You want your landing page to be well written and professional looking to keep your visitors satisfied and coming back. If you don’t give people a reason to stay after clicking on a landing page, then…

9 Things to Know About Websites

Think about the main purposes of your website– to promote your brand,attract customers ,and gain leads. In order to do so, you need to check your website to make sure it properly serves these goals. There are many ways to accomplish these goals, but there are basic do’s and don’ts you can follow. Do’s •…

How to Benefit From Black Friday and Cyber Monday

Almost everyone has heard of Black Friday, but Cyber Monday is a new trend that is starting to take over. Cyber Monday is the Monday following Black Friday (the Friday following Thanksgiving). The term started in 2005 to persuade people to shop online as opposed to in stores. ComScore reported in 2010 that consumers spent…

Size Matters When It Comes to Website Design

Your website is one place where the size definitely matters! The most important time to think about the size of everything on your page is when you are first designing it or redesigning it. Don’t panic if you already have a website set up, there is never a wrong time to redesign your page if…

Mastering the Art of Conversion

Sit down and get your pencils out, because class is in session! It is difficult to every call yourself a master of conversion and simply stop trying, because how people interact with your company will constantly be changing. However, a few things will always remain constant like utilizing clear relevant calls to action and limiting…