Lexus Takes Advantage of Trending Topic on Twitter

The early bird catches the worm is a phrase that should not be underestimated. Recently, Kanye West’s new album: Yeezus was leaked and people on Twitter were talking about it like crazy. It was not long before #Yeezus was trending on Twitter as well as other social networks. Lexus jumped on the opportunity to market…

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Lessons in Marketing from Arrested Development

We have to admit, when COSO Media heard the news of the return of one of our favorite shows, Arrested Development, we were ecstatic! Although the popular TV series has been off the air since 2006, the fourth season came back in true Bluth style. After watching a few of the new episodes, we realized…

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How To Break Through The Noise

In a study done by Nokia, they found that people check their phone roughly 150 times a day, averaging out to be once every six-and-a-half minutes. The fact that people are constantly interacting with their phones is not a bad thing for marketers, so long as you are using this to your advantage. The marketing…

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Intrinsic Versus Extrinsic Testimonials

When you are trying to get customers to leave your business testimonials/reviews on your Google Places Page, website, Facebook, etc. what do you do? Do you ask them kindly to talk about the service you provided with them after completing a project or purchase? Or do you bribe them with a special offer or discount?…

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The Advantage of AdWords

AdWords is a big and scary thing if you are unfamiliar with it. Several people are searching “why use AdWords” and “does Google AdWords work?”.  Chances are you have heard of it, but do not know the benefit of having an AdWords campaign. Here are five reasons why it is something to consider. 1. It’s…

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New Website Design For Dependable Floor Products

For over 60 years, Dependable Floor Products has been a leading Midwest manufacturer of floor preparation, specializing in: self levelers, specialty cement, feather and patch, moisture, anchoring, primers, and additives. Their long presence in the flooring underlayment industry is due to a strong corporate culture that focuses on quality, customer service and innovation. In addition, Dependable…

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How Social Media Can Improve Your SEO

You know how people say a pot of water being watched takes forever to boil? The affect your social media strategy has on your SEO strategy is the same way. Even if you do not receive instant gratification from your Facebook posts, tweets, or pins that does not mean that nothing is brewing under the…

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