Client Spotlight:U.S. Electrical Staffing Uses COSO Media to the Fullest

U.S. Electrical Staffing, a recruiting and staffing agency for the Electrical and Mechanical Industries, has been a long-time and loyal customer to COSO Media. Throughout the last few years, U.S. Electrical Staffing and COSO Media have worked closely to develop their brand identity and establish a professional online presence. U.S. Electrical Staffing is a client…

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Why Social ROI Is Better Than Tax Returns

It is extremely hard to invest time and money into something when you can not see a direct return on your investment. Social media is one of these things, but just because you can’t see it doesn’t mean it isn’t there. All too often people are caught up in thinking of ROI in the realm…

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B2B Social Media Marketing Stats

Social media isn’t just for teens and B2C companies, it can also be beneficial for B2B businesses as well. Social media marketing helps promote brand identity to establish credibility and professionalism. It is also a great place to network! It is one thing to just talk about it, but we have statistics to support it…

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Why Social Media

So many people ask themselves this exact question when looking at their marketing tactics. Well, the question really should be: why not social media? I could sit here and list off all of the benefits of being on social platforms, but it all comes down to just one crucial reason. Your company should and needs…

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Content 1st, Marketing 2nd

There can not be enough stress put on the age old quote of “forms follows function”. If you haven’t heard of this before, it means: you need to know how something functions before you start thinking about all of the extra details of what it will look like. The same rule applies when dealing with…

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Golden Questions of Social Media Marketing

In a world of over-sharers, gossip,140 character limits, and spam– how does your company stand out above all of that? When times get tough (let’s face it, lately they have been) there are two questions that you can ask yourself: what value does this have to my followers, and what purpose does this serve for…

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How To Keep Your Company LinkedIn

Is your company on the outside looking in on LinkedIn? LinkedIn is a great networking tool, and is also a great way to stay in touch with your audience if you know how to use it effectively and efficiently. Well, wait a minute…aren’t those two in the same? Not exactly, but they do go hand…

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How Companies Are Using Google+ [INFOGRAPHIC]

Why Google+? •over 1 million business and brand pages were created on Google+ within the first 6 months •there are a little more than 4 million Google+ users and it is rapidly growing •there also is a 5 to 10 percent clickthrough rate uplift for socially enhanced Search ads   Source: Uploaded by user via…

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How to Improve Your Company’s Social Skills

Are you unhappy with the amount of likes your most recent post received? Sometimes companies are too close to a situation to realize what they could improve on, so it is time for some honest self-reflection. Now is the time to be honest with yourself to figure out what are good and bad habits to…

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Reply Option Gets Added to Facebook Comments

Today Facebook announced that they are rolling out a new feature that enables users to reply directly to comments left on their page. (Cue sigh of relief here) Facebook’s goal is to make navigating through conversations on threads much easier with the new reply feature. Instead of having to tag a friend way after they…

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