How to Rank Within Facebook’s News Feed

Facebook just updated their news feed algorithm, this time keeping publisher’s content in mind. They understand the importance of wanting more people to see posts while keeping what the user finds relevant in mind. Facebook announced two new updates to their algorithm that will create a more engaging news feed. The first change is story…

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Ten Ways to Help You Engage With Your Customers

Establishing and building a customer following is extremely important in the business world today. If you want to strive to be the Q-Tip or Klenex of your industry then developing a strong and loyal customer base is extremely important. This will keep your competitors far away from you in the eyes of your customers. There…

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Marketing Your Company on LinkedIn

Most companies know that they need a presence on LinkedIn, but are completely lost as to where to start once they make their profile. Roughly half of company followers say they are more likely to do business with a company they are following on LinkedIn. You need to make sure that you are putting your…

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Digital Media Marketing Myths Busted

A wise person once said: “Don’t believe everything you hear”. There are several rumors going around about digital marketing and we are here to set the record straight. Here are some of the most common myths about digital marketing and consider them busted. Myth # 1- Email Marketing Does Not Work  There has been much…

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Man of Steel–Digital Marketing Done Right

The new Man of Steel movie reached $128 million at the box office this past weekend, setting a new June record with the help of some strong marketing tactics. It has always been a struggle to estimate how big of a crowd a movie will bring in. Warner Bros. predicted only $75 to $80 million at…

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Lexus Takes Advantage of Trending Topic on Twitter

The early bird catches the worm is a phrase that should not be underestimated. Recently, Kanye West’s new album: Yeezus was leaked and people on Twitter were talking about it like crazy. It was not long before #Yeezus was trending on Twitter as well as other social networks. Lexus jumped on the opportunity to market…

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How Social Media Can Improve Your SEO

You know how people say a pot of water being watched takes forever to boil? The affect your social media strategy has on your SEO strategy is the same way. Even if you do not receive instant gratification from your Facebook posts, tweets, or pins that does not mean that nothing is brewing under the…

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Is Instagram Better for Branding?

It’s already been a year since Facebook acquired Instagram, and they have reached 100 million monthly active users and attracted 67 percent of the top brands in the world. These companies not only have a presence on Instagram, but they are using it well. The Instagram Interbrand 100 companies outshines the Interbrand companies on Pinterest.…

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Ads Are Not What They Used to Be

The design style of an ad is not what I am referring to here as having changed. I am talking about how ads are becoming more social, web based and interactive. I could go into stealth marketing, how online ads have changed, or having ads on social networks, however I would rather focus on how…

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Instagram’s New Logo Design

If you have recently updated your Instagram, you will see a new logo displayed at the top. It is very similar to the old logo, so you might need to look at it twice. A typographer and designer from Denver, Mackey Saturday, worked with Instagram to create the updated version. Mackey is an avid Instagrammer,…

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