Get More Out of Your Pins

Pinterest is growing more business friendly by the day. They now have enriched pins that allow businesses to post prices and a newer feature that notifies users when something they pinned dropped in price. These are huge steps for Pinterest growing into something larger and more business friendly. How can you get the most out…

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How to Rank Within Facebook’s News Feed

Facebook just updated their news feed algorithm, this time keeping publisher’s content in mind. They understand the importance of wanting more people to see posts while keeping what the user finds relevant in mind. Facebook announced two new updates to their algorithm that will create a more engaging news feed. The first change is story…

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Marketing Your Company on LinkedIn

Most companies know that they need a presence on LinkedIn, but are completely lost as to where to start once they make their profile. Roughly half of company followers say they are more likely to do business with a company they are following on LinkedIn. You need to make sure that you are putting your…

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Has the World Gone #hashtag Crazy?

With Facebook’s new launch of being able to use and search hashtags, it starts to make you wonder if the hashtag is being over-used? The social media world today has become accustom to searching through trends via hashtags. This is not a bad thing, unless you are one of the last social networks to include…

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Lexus Takes Advantage of Trending Topic on Twitter

The early bird catches the worm is a phrase that should not be underestimated. Recently, Kanye West’s new album: Yeezus was leaked and people on Twitter were talking about it like crazy. It was not long before #Yeezus was trending on Twitter as well as other social networks. Lexus jumped on the opportunity to market…

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How Social Media Can Improve Your SEO

You know how people say a pot of water being watched takes forever to boil? The affect your social media strategy has on your SEO strategy is the same way. Even if you do not receive instant gratification from your Facebook posts, tweets, or pins that does not mean that nothing is brewing under the…

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Why Social ROI Is Better Than Tax Returns

It is extremely hard to invest time and money into something when you can not see a direct return on your investment. Social media is one of these things, but just because you can’t see it doesn’t mean it isn’t there. All too often people are caught up in thinking of ROI in the realm…

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B2B Social Media Marketing Stats

Social media isn’t just for teens and B2C companies, it can also be beneficial for B2B businesses as well. Social media marketing helps promote brand identity to establish credibility and professionalism. It is also a great place to network! It is one thing to just talk about it, but we have statistics to support it…

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Why Social Media

So many people ask themselves this exact question when looking at their marketing tactics. Well, the question really should be: why not social media? I could sit here and list off all of the benefits of being on social platforms, but it all comes down to just one crucial reason. Your company should and needs…

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