Benefits of Being Social

Have you ever heard slow and steady wins the race? Social media marketing is no different. Just because you aren’t seeing your likes increase by five hundred percent or your phone ringing off the hook with sales calls doesn’t mean that you are doing something wrong. Turning followers into customers doesn’t happen over night, and…

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Golden Questions of Social Media Marketing

In a world of over-sharers, gossip,140 character limits, and spam– how does your company stand out above all of that? When times get tough (let’s face it, lately they have been) there are two questions that you can ask yourself: what value does this have to my followers, and what purpose does this serve for…

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Facebook's New Home Phone

It is strange to think about a social networking site having a phone, but it’s actually happening! The rumors about Facebook announcing a smartphone integration are true. Facebook Home will start out on Android devices at first, but it is expected to roll out to others as an optional downloadable application through Google Play. What…

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Increase Likability on Facebook

Even if you already have one million likes, there is always room for improvement to gain even more likes on your Facebook Page. There are several things that you can get in the process of doing that will continue to bring visitors and new likes to your page. The biggest challenge of gaining new likes…

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How Companies Are Using Google+ [INFOGRAPHIC]

Why Google+? •over 1 million business and brand pages were created on Google+ within the first 6 months •there are a little more than 4 million Google+ users and it is rapidly growing •there also is a 5 to 10 percent clickthrough rate uplift for socially enhanced Search ads   Source: Uploaded by user via…

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Pinterest For Business

So you have noticed this popular growing social site, but have no idea where to start on integrating this in your marketing plan. No need to worry, we are here to help! There is much more to this site than wedding boards and people repining recipes. There is a place to market your business, and…

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Case Study: Social Media Done Right

Advertisements for the Super Bowl the past year should be proof enough about how important brand presence is on social platforms. Well, if you are going to learn something then you should learn from the best, right? Here are some of the things that brands are getting right, and some key takeaways from their social…

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Why One of Your New Year’s Resolutions Should Be Your Marketing Plan

Your calendar shouldn’t be the only thing changing in your office this year. There are several changes that should take place in your content strategy. The first one should be with your online marketing efforts. The Internet is constantly changing, however with the coming of 2013, there have been some drastic changes. If you are…

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4 Reasons Why You Shouldn’t Buy Fans or Followers

This is as good of an idea as a mail order bride. Yes, it is important to have fans and followers, but it isn’t just about numbers. Sometimes doing things the hard way is best (and it will save you money).   As a company, the focus should be on creating a loyal fan following,…

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Facebook: A Guide for Beginners

What is Facebook?  Facebook is a social networking site with over 900 million users. You must create a profile in order to add friends, message, and receive notifications. Over the past few years the site has expanded from being primarily used for college students to connect to being used by everyone all around the world!…

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