When creating a marketing plan, it can be difficult to decide which ad you want your customers to see. There’s no easy way of telling which one will speak to people more or encourage the to convert… or is there? With A/B Split Testing, you can easily test several or just two different ads to…

Read More

People often get worried when new things are introduced old forms of communication will fall by the wayside. This is a common misconception and is entirely false when it comes to email marketing. Email is the most preferred channel for Millennials, and 77 percent of consumers said they prefer to receive permission-based marketing communications via…

Read More

A wise person once said: “Don’t believe everything you hear”. There are several rumors going around about digital marketing and we are here to set the record straight. Here are some of the most common myths about digital marketing and consider them busted. Myth # 1- Email Marketing Does Not Work  There has been much…

Read More

We have to admit, when COSO Media heard the news of the return of one of our favorite shows, Arrested Development, we were ecstatic! Although the popular TV series has been off the air since 2006, the fourth season came back in true Bluth style. After watching a few of the new episodes, we realized…

Read More

There can not be enough stress put on the age old quote of “forms follows function”. If you haven’t heard of this before, it means: you need to know how something functions before you start thinking about all of the extra details of what it will look like. The same rule applies when dealing with…

Read More

Even if you already have one million likes, there is always room for improvement to gain even more likes on your Facebook Page. There are several things that you can get in the process of doing that will continue to bring visitors and new likes to your page. The biggest challenge of gaining new likes…

Read More

Ever wonder why you aren’t seeing a huge open rate on some of your latest email marketing campaigns? Well, there could be several things causing this. You never want open rates to be low, but that is a lot easier to fix than click- through rates being low. Why you ask? Well, it’s simple; you…

Read More

Warning: Reading this may make you want to watch all of the Batman movies.  In just about any movie you watch, there is a life lesson to be learned. Using Batman to teach you more about email marketing may be a bit of a stretch of the imagination, but it will be easier for you…

Read More

Most people know that the subject line is the first thing that people see, however it is not always the most important. There are several things that play a role in a successful email campaign. Keep these following things in mind when constructing your email marketing plan for 2013. Offer/ Objectives  Ask yourself what is…

Read More

It is easier with B2C companies to reach out and connect with people, but more often than not B2B business sometimes struggle with making the connection. Email marketing has been around for years, and its still something you need to spend time on. This is no different when it comes to social media, you need…

Read More