5 Tips for Successful B2B Content Marketing

Every company is different, therefore their content marketing will be done differently, but tying these things together will help improve your efforts. There is no exact recipe for the perfect content marketing plan, however there are five things that it should have.  1. Clear Message Don’t ever fool people when sending them anything. Be upfront from…

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How to Have a Winning Landing Page

The right landing page may be the key secret ingredient in getting more visitors to convert into qualified leads. You want your landing page to be well written and professional looking to keep your visitors satisfied and coming back. If you don’t give people a reason to stay after clicking on a landing page, then…

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9 Things to Know About Websites

Think about the main purposes of your website– to promote your brand,attract customers ,and gain leads. In order to do so, you need to check your website to make sure it properly serves these goals. There are many ways to accomplish these goals, but there are basic do’s and don’ts you can follow. Do’s •…

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How to Benefit From Black Friday and Cyber Monday

Almost everyone has heard of Black Friday, but Cyber Monday is a new trend that is starting to take over. Cyber Monday is the Monday following Black Friday (the Friday following Thanksgiving). The term started in 2005 to persuade people to shop online as opposed to in stores. ComScore reported in 2010 that consumers spent…

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Size Matters When It Comes to Website Design

Your website is one place where the size definitely matters! The most important time to think about the size of everything on your page is when you are first designing it or redesigning it. Don’t panic if you already have a website set up, there is never a wrong time to redesign your page if…

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Mastering the Art of Conversion

Sit down and get your pencils out, because class is in session! It is difficult to every call yourself a master of conversion and simply stop trying, because how people interact with your company will constantly be changing. However, a few things will always remain constant like utilizing clear relevant calls to action and limiting…

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Mobile Websites vs. Regular Websites

It is 2012, and with the rapidly increasing rate of technology and mobile devices, you can no longer ignore the fact that your company isn’t exactly “mobile friendly”. Currently mobile traffic accounts for more than 10% of all internet traffic, but it is predicted that more people will access the web on their mobile phones…

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How to Improve Search Results Within Your Website

Nothing is more frustrating than being on a site, typing something in the search bar, and not finding what you are looking for. Your customers feel the same way, and will leave your website in the blink of an eye. This is why it’s important to gain their interest even if you don’t have what…

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How To Make Your Website More Socially Acceptable

Is your website stuck sitting in the loser corner while everyone else is out dancing? It’s okay, it happens to everyone at one point or another. The good news is that there are ways to fix it! Nielson’s U.S. Digital Consumer Report showed that 81 billion minutes were spent on blogs and social networks in 2011,…

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7 Fatal Business Blogging Mistakes

Even if you may not be new to the blogging world, it is easy to become trapped in some very common business blogging mistakes. Having a company blog is a great tool to have, as long as you utilize it in the right way. Here are the top seven most crucial blogging mistakes you should…

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